Our most recent COVID-related ACUPULSE surveys focus on consumers’ coping strategies, degree of adherence to safety measures, and the back-to-school decisions/challenges being faced by parents – in addition to tracking unemployment, shopping/spending habits, and personal priorities.
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Waves 13–14 of our ongoing tracking focus on the underlying psychology of attitudes toward mask-wearing and other crisis-related behaviors.
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This Special Report for Quirk’s Media Subscribers captures Waves 10–12 tracking of peoples’ everyday lives, hearts, and minds since March 18 across more than 15,000 consumers.
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While many consumers have resumed normal activities, or plan to as soon as restrictions are lifted, up to 40% continue to say they will wait until they feel safe doing so. Many also hope to continue some of the new (positive) behaviors they’ve adopted during the lock-down. Still, patience is wearing thin, and the social landscape has become increasingly complex amid recent protests.
Click "Read More" to download waves 10 & 11 of this research.
It’s no surprise that consumers have been cooking and eating more during this time, which presents opportunities for Brands to meet a variety of needs regarding nutrition as well as convenience. Our most recent surveys looked to uncover these insights, as well as to understand differing opinions and expectations around safety restrictions, business re-openings, and income recovery.
Click "Read More" to download waves 8 & 9 of this research.
Government restrictions have little to do with consumers’ decisions about getting back into public life – personal perceptions of safety are what matter. Therefore, providing reassurance will be paramount to regaining business.
Click "Read More" to download waves 6 & 7 of this research.
Recognizing that the world will be fundamentally changed following the COVID-19 pandemic, consumers share how their priorities and behaviors are shifting, as well as what they hope to see from companies as “the new normal” unfolds.
Click "Read More" to download waves 4 & 5 of this research.
Because the situation is rapidly evolving, we are updating our learning periodically to keep you informed on trends related to the COVID-19 pandemic and how it’s affecting behaviors of American consumers.
Click "Read More" to download wave 3 of this research.
And click here to read the feature news article on this report!
As the COVID-19 pandemic continues to spread, affecting daily life for virtually all Americans, ACUPOLL seeks to provide a window into the hearts, minds, and evolving behaviors of consumers by posing questions we haven’t seen anyone else ask about it.
Click "Read More" to download the first two waves of this research.
Everyone knows the questions are important – but so are the answers! In this head-to-head comparison, we assessed two research scales to see which performs better.
