As the COVID-19 pandemic continues to spread, affecting daily life for virtually all Americans, ACUPOLL seeks to provide a window into the hearts, minds, and evolving behaviors of consumers by posing questions we haven’t seen anyone else ask about it.

Click below to download our FREE report showing the first two waves of research.

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Because the situation is rapidly evolving, we began by capturing data over the course of 2 nights approximately one week apart, and will continue to update this learning periodically going forward.

Some areas of probing include:

Core Motivations behind purchase decisions
Behavior changes resulting from loss of income, social distancing, etc.
Opinions about the responsibility of advertisers
Key opportunities for strengthening/building loyalties

﻿Because the situation is rapidly evolving, we began by capturing data over the course of 2 nights approximately one week apart, and will continue to update this learning periodically going forward.

Because the situation is rapidly evolving, we began by capturing data over the course of 2 nights approximately one week apart, and will continue to update this learning periodically going forward.