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ACUPULSE

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Inflation Insights for Action – '23 versus '22

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Inflation is attacking every industry, and organizations are looking for leadership and insight on how to respond.

Our most recent free ACUPULSE™ report compares consumer thoughts, feelings, and behaviors today versus Spring 2022, to answer questions such as:

  • How are different age groups changing their shopping priorities?

  • Are any consumers buying more across certain categories than last year?

  • Beyond lower prices, what kinds of things will motivate consumers to purchase new products?

Click here to download the free report, and be sure to check out the offers at the end of the deck to get even more data customized to your sector, category, or brand.

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Free Report – What Consumers Want Your Brand to Do in This Inflationary Environment

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Following up on our award-winning ACUPULSE™ COVID-19 Tracking Reports, we’re delving into consumer struggles, emotions, shopping behavior changes, and – most important – how they want companies to respond to this difficult economic environment.

Click here to download the free report.

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Free Report #9 – News Sources, Politics, and Workplace Changes

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This most recent wave of our pandemic tracking digs deeper into how the American workplace is changing – perhaps permanently – and looks at consumer opinions of different news sources and their correlation with political leanings.

Click "Read More" to download.

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Free Report #8 – Safety Measures, Schools, and Coping through Food, Faith, and Alcohol

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Our most recent COVID-related ACUPULSE surveys focus on consumers’ coping strategies, degree of adherence to safety measures, and the back-to-school decisions/challenges being faced by parents – in addition to tracking unemployment, shopping/spending habits, and personal priorities.

Click "Read More" to download.

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Free Report #7 – Psychological Insights into Consumers’ COVID Reactions

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Waves 13–14 of our ongoing tracking focus on the underlying psychology of attitudes toward mask-wearing and other crisis-related behaviors.

Click "Read More" to download.

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Free Report #6B – Re-Start Reactions, Commerce & Controversy (Quirk's Edition)

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This Special Report for Quirk’s Media Subscribers captures Waves 10–12 tracking of peoples’ everyday lives, hearts, and minds since March 18 across more than 15,000 consumers.

Click "Read More" to download.

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Free Report #6 – Re-Start Reactions, Commerce & Controversy

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While many consumers have resumed normal activities, or plan to as soon as restrictions are lifted, up to 40% continue to say they will wait until they feel safe doing so. Many also hope to continue some of the new (positive) behaviors they’ve adopted during the lock-down. Still, patience is wearing thin, and the social landscape has become increasingly complex amid recent protests.

Click "Read More" to download waves 10 & 11 of this research.

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Free Report #5 – Snacks, Masks, and Economic Impacts

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It’s no surprise that consumers have been cooking and eating more during this time, which presents opportunities for Brands to meet a variety of needs regarding nutrition as well as convenience. Our most recent surveys looked to uncover these insights, as well as to understand differing opinions and expectations around safety restrictions, business re-openings, and income recovery.

Click "Read More" to download waves 8 & 9 of this research.

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Free Report #4 – Opening Up

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Government restrictions have little to do with consumers’ decisions about getting back into public life – personal perceptions of safety are what matter. Therefore, providing reassurance will be paramount to regaining business.

Click "Read More" to download waves 6 & 7 of this research.

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Free Report #3 – Consumer Expectations

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Recognizing that the world will be fundamentally changed following the COVID-19 pandemic, consumers share how their priorities and behaviors are shifting, as well as what they hope to see from companies as “the new normal” unfolds.

Click "Read More" to download waves 4 & 5 of this research.