The bigger the company and the greater its internal resources, the easier it is to believe that “we have all the answers internally” when it comes to innovation and marketing ideas. And many people rightly complain that some brainstorming sessions create heaps of undeveloped ideas that never go anywhere. Yet two recent innovation summits that we were involved with have reminded us of the dramatic value that savvy, experienced outsiders with a fresh perspective can bring to a project in just a few days. Read our two brief case studies and learning for the future
Learning from 8 Years of Innovation Success: What you can discover from top CPG launches
Information Resources, Inc. (IRI) publishes an annual pacesetters report of the top new “brands” launched in food, drug, and mass merchandiser stores each year that demonstrates the good, the bad, and the ugly of innovation. We’ve analyzed the results from 2004–2012 and found some really intriguing insights.