Because the situation is rapidly evolving, we are updating our learning periodically to keep you informed on trends related to the COVID-19 pandemic and how it’s affecting behaviors of American consumers.
Click below to download our latest FREE report.
The 3rd wave of our research captures:
Consumers' shifting priorities post-crisis, including their opportunities and fears
The “unsung (product) heroes” and activities that are helping them through the crisis
How they expect their behaviors/lives to change when this is over – which suggest a variety of opportunities
Additional insights into the changes they want to see in advertising
Other trend data reinforcing the extent of the virus impact