TRANSCEND
ACUPOLL Navigator™ solutions attack the norms to provide greater precision in evaluation and optimization, leveraging experience testing more than 50,000 concepts, ads, packages, and products. Our MarketDatabase Methodology™ rewards ideas that instill the passion which is the prerequisite for growth in today’s competitive me-too markets. Eleven of our clients have been recognized for Top 10 U.S. Launches and Breakthrough Innovations in recent years.
STATUS QUO
Tired norms, built on the category middle, set the wrong bar for assessing potential – where ideas that aren’t broad, default to looking bad. And they provide no bar for assessing the most disruptive ideas which create entirely new categories.
Likes and dislikes alone set too low of a bar for understanding competitive advantage.
Evaluation of lengthy stimuli blurs feedback, without pinpointing the 1-2 core messages that will best break through in today’s sound-bite world.
Powerful advertising often targets a passion or pain point, yet most validation tools focus on Rep or category users. Plus, there’s a gap in the ad development process, between inspiration and validation – where consumer input can be critical to success, but quant fails to provide depth of insight, and qual is too easily influenced to yield confident improvement.
APPLICATIONS
Predict Passion and Optimize Stimuli to drive growth:
Concept and Positioning Navigator™
Leveraging our MarketDatabase Methodology, provides greater insight than competitive into the 3 key strategies for growth today: passionate niche, premium, and disruptive ideas.
These tests also include:
Analysis of competitive advantage/weakness, on a benefit-by-benefit basis
Diagnostics like open-ends likes/dislikes and ACUTEXT™ language and image highlighting
The opportunity to customize recruits, questions, and analytics (e.g. TURF, incrementality, and more)
Packaging Navigator™
Goes beyond aesthetic appeal to identify how best to sell your product, pinpointing shelf presence, equity impact, elemental appeal, and even volume potential.
Ad Navigator™
Online surveys assess campaign effectiveness among your specific audience, while Live Rapid Development Sessions provide the confidence of quant, and insight of qual—without the risk of being led astray by outliers—to iteratively evaluate and enhance communication effectiveness.
Product Navigator™
Measures concept fulfillment in Live Sessions at a central location or at home, with the same precision-focus on segments and product performance elements as other Navigator™ solutions.
ADVANTAGES
Greater segment clarity: identification of opportunity
More precise methods to spotlight drivers of interest: sound bites and visuals that make a difference
More definition around potential for competitive advantage
Learn more, launch faster: flexibility to excel against numerous objectives
PERFORMANCE
Decades of validation show that high-performing stimuli in Navigator™ generate 3x better in-market results than those with weaker scores
Eleven Top 10 U.S. launches and breakthrough innovations in the past few years