While many consumers have resumed normal activities, or plan to as soon as restrictions are lifted, up to 40% continue to say they will wait until they feel safe doing so. Many also hope to continue some of the new (positive) behaviors they’ve adopted during the lockdown. Still, patience is wearing thin, and the social landscape has become increasingly complex amid recent protests.
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In our 10th and 11th waves of COVID-19 research, we explored:
How re-start's going and the future of commerce
Resumed activities, reactions, and plans
What's happening in e-commerce, including interest in subscription services and Amazon 2-hour delivery
The high (but declining) support for government restrictions, and demos behind changes
How people want advertisers to react to these social issues