We have published several Free Covid-19 Tracking reports to help you understand how consumers are responding to the crisis, and what to expect in the future. To provide you with the best research leadership possible, we have also analyzed historical results in prior crises, re-fielded tests, analyzed our studies in the field, talked to sample providers, and monitored competitive/industry learning. The bottom line is that research continues to deliver insights reliably in this environment.
Spark In-Market Validation
Last year, we unveiled Spark MCR's groundbreaking approach to more completely evaluate ideas than traditional surveys by capturing Impulse and Emotion, as well as conscious Reflection. Spark MCR is 2x more likely to capture consumers' "gut" reactions, and better discriminates across ideas to find the real winners. Now we're unveiling in-market results from a new study on Pinterest for a major retailer which demonstrates that Spark MCR results are significantly and more strongly correlated with higher online "engagement" and e-commerce sales than the traditional approach.
Research On Research: Methods Matter
Everyone knows the questions are important – but so are the answers! In this head-to-head comparison, we assessed two research scales to see which performs better.