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ChatGPT

Factors in System 1 (Emotional/Impulsive) vs. System 2 (Rational/Conscious) Decision-Making

It’s true that human beings often make decisions based on emotion, impulse, and non-conscious automatic behavior. But there are occasions when conscious, rational thinking takes the lead. We challenged ChatGPT to explain what factors determine this. The AI offered 6 scenarios, but ACUPOLL has identified 2 more.

Click below to see all 8, along with an excerpt of our conversation with ChatGPT.

ChatGPT debunks “95% of decisions are non-conscious”

According to Harvard professor Gerald Zaltman, “95% of our purchase decision-making takes place in the subconscious mind,” implying that emotions are what really drive purchasing behavior, and decision-making in general. We challenged ChatGPT on this statistic… and actually changed its “mind.”

Click below to read our conversation with the AI.