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COVID-19

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Inflation Insights for Action – '23 versus '22

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Inflation is attacking every industry, and organizations are looking for leadership and insight on how to respond.

Our most recent free ACUPULSE™ report compares consumer thoughts, feelings, and behaviors today versus Spring 2022, to answer questions such as:

  • How are different age groups changing their shopping priorities?

  • Are any consumers buying more across certain categories than last year?

  • Beyond lower prices, what kinds of things will motivate consumers to purchase new products?

Click here to download the free report, and be sure to check out the offers at the end of the deck to get even more data customized to your sector, category, or brand.

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Free Report – What Consumers Want Your Brand to Do in This Inflationary Environment

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Following up on our award-winning ACUPULSE™ COVID-19 Tracking Reports, we’re delving into consumer struggles, emotions, shopping behavior changes, and – most important – how they want companies to respond to this difficult economic environment.

Click here to download the free report.

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System 1 Weight Management

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How consumer psychology and marketing strategy helped me lose – and keep off – 20 pounds

42% of Americans say they’ve gained weight during COVID, with 1 in 7 saying they’ve packed on 10 pounds or more – yet nearly half also say diets have not been successful for them. If you’re one of those who struggle with managing and maintaining your weight, consider these “System 1”-inspired strategies.

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Tests on Data Quality in the COVID-19 Environment

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We have published several Free Covid-19 Tracking reports to help you understand how consumers are responding to the crisis, and what to expect in the future. To provide you with the best research leadership possible, we have also analyzed historical results in prior crises, re-fielded tests, analyzed our studies in the field, talked to sample providers, and monitored competitive/industry learning. The bottom line is that research continues to deliver insights reliably in this environment.

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Free Report #10 – Holiday Safety, Vaccine Trends, and School Concerns

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To close out 2020, our final waves of research for the year focus on holiday plans and precautions, parents’ concerns about current learning models for their children, and evolving trends related to economic and emotional impact as well as vaccination and coping strategies.

Click "Read More" to download.

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Free Report #9 – News Sources, Politics, and Workplace Changes

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This most recent wave of our pandemic tracking digs deeper into how the American workplace is changing – perhaps permanently – and looks at consumer opinions of different news sources and their correlation with political leanings.

Click "Read More" to download.

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Free Report #8 – Safety Measures, Schools, and Coping through Food, Faith, and Alcohol

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Our most recent COVID-related ACUPULSE surveys focus on consumers’ coping strategies, degree of adherence to safety measures, and the back-to-school decisions/challenges being faced by parents – in addition to tracking unemployment, shopping/spending habits, and personal priorities.

Click "Read More" to download.

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Free Report #7 – Psychological Insights into Consumers’ COVID Reactions

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Waves 13–14 of our ongoing tracking focus on the underlying psychology of attitudes toward mask-wearing and other crisis-related behaviors.

Click "Read More" to download.

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Free Report #6B – Re-Start Reactions, Commerce & Controversy (Quirk's Edition)

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This Special Report for Quirk’s Media Subscribers captures Waves 10–12 tracking of peoples’ everyday lives, hearts, and minds since March 18 across more than 15,000 consumers.

Click "Read More" to download.

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Free Report #6 – Re-Start Reactions, Commerce & Controversy

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While many consumers have resumed normal activities, or plan to as soon as restrictions are lifted, up to 40% continue to say they will wait until they feel safe doing so. Many also hope to continue some of the new (positive) behaviors they’ve adopted during the lock-down. Still, patience is wearing thin, and the social landscape has become increasingly complex amid recent protests.

Click "Read More" to download waves 10 & 11 of this research.