ACUPOLL has worked with 2/3 of the Fortune 500 consumer-facing firms and 43 of the Top 100 U.S. advertisers, testing more than 55,000 concepts, ads, packages, and other stimuli across 35 countries.
Eleven clients have been recognized for Top 10 U.S. launches and breakthrough innovation in recent years, and we’ve helped M&A teams evaluate more than 60 acquisitions and divestitures, resulting in 16 transactions and over $16 billion in investments.
We serve large, medium, and emerging growth companies…
Primarily fast-moving CPG market leaders in food, beverage, household, personal care, OTC health, pet, durables, and beyond
Broad assortment of restaurants, retailers, home improvement providers, health care, financial services, academia, private equity and other firms
Plus the consultants, agencies, and qual firms that support them
We also work with several of the Top 5 companies in telecom, quick-service restaurants, kitchen appliances, mattresses, computer tablets, auto repair, and more.
In addition to classic innovation and marketing strategy research (e.g. idea screening, concept tests, A&Us, brand health/tracking, messaging tests, etc.), we’ve supported several B2B and Health Care clients with a diverse range of research endeavors, from customer journeys to employee surveys, PR studies, and even health literacy studies and usability studies for FDA submissions.
B2B Industries
• DISTRIBUTORS • PACKAGING SUPPLIERS • CREDIT PAYMENT SYSTEMS
• BANKING • INSURANCE
Health Care Categories
• DIAGNOSTIC TESTING DEVICES • CONTINUOUS GLUCOSE MONITORS
• GLUCOSE TESTING • DNA TESTING • MEDICAL ASSOCIATIONS
• INFANT NUTRITION • SPECIALTY NUTRITION • SURGICAL INSTRUMENTS
• HOSPITAL/HEALTH SYSTEMS • COMMUNITY HEALTH PLANS
• OTC HEALTH CARE • PRESCRIPTION SKIN CARE • AESTHETIC DEVICES
• DENTAL PRODUCTS AND SERVICES • AND MORE
Health Care Specialties
• GENERAL PRACTICIONERS / FAMILY PHYSICIANS • PEDIATRICIANS
• DERMATOLOGISTS • GASTROENTEROLOGISTS • OBGYNs
• GENERAL SURGEONS • PEDIATRIC SURGEONS • PLASTIC SURGEONS
• AESTHETICIANS • DENTISTS • NURSES/NURSE PRACTITIONERS
• PSYCHIATRISTS • PHARMACISTS • HOME HEALTH CARE PROVIDERS
• HOSPITAL ADMINISTRATORS / MANAGERS / HR DIRECTORS