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ChatGPT debunks “95% of decisions are non-conscious”

Key Conclusions

These are based on both ACUPOLL’s research and dialogue with ChatGPT ... when we dug deeper and won it over to our POV!

  • Harvard Business School Professor Gerald Zaltman is the original source for this quote

  • The 95% is an estimate – not the result of a particular study – as % non-conscious cannot even be measured

  • When pressed, Zaltman and ChatGPT both acknowledge that the conscious mind still plays a critical role in decision-making (despite the impression one gets from hearing 95%!)

  • Rational thought is particularly important in analyzing information, weighing options, and making choices – especially in later stages of decision-making – all things that can happen at times when buying, at the shelf, showroom, restaurant, or when online

  • The interplay between conscious and non-conscious is complex, and both emotional and rational inputs to decision-making operate in tandem

  • That’s why it’s critical to use research tools that measure both “System 1” impulse/emotion AND “System 2” rational reactions

Read our dialogue with ChatGPT below and see how it changes its “mind!”
Then
connect with us to learn more about how to put this learning to use.

Click here to see ChatGPT’s response to our follow-up question about when rational thought outweighs emotion and impulse.