TRANSCEND THE STATUS QUO
The status quo — the most ominous place to do business.
ACUPOLL has re-written the rules of research for more than 30 years, helping challenger and emerging brands win share from larger competitors by solving their toughest strategic questions, guiding them towards sharper targeting and stronger innovation, and connecting them more completely with buyers’ hearts and minds.
Check out some of our client successes:
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Winning Innovation
Eleven clients have been recognized for Top 10 U.S. launches and breakthrough innovations in recent years.
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Global Optimization
Live Online™ combined with Navigator™ helped Abbott's BinaxNOW at-home COVID test reach #1 in the U.S., achieving more than $1B in sales, despite premium pricing!
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Impactful Tracking
Myriad's national survey for GeneSight’s annual Mental Health Monitor continues to reveal crucial insights about mental health. An additional Special Election Series in 2024 tracked the impact of politics leading up to the Presidential Election.
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"Super" Messaging
System 1 research led to a record-growth quarter in 2023, and Qual+Quant helped develop the mobile carrier’s Super Bowl ad for their Magenta Status program launch.
SOLUTIONS
Combining a heavy dose of listening, proactive leadership, one-of-a-kind methodologies, and expertise-driven analysis, we devise personalized solutions that fully solve your objectives, and deliver beyond your expectations.
Evaluate
Seed Ideas, Concepts/Positionings, Packaging/Logos, Pricing and Product Performance, Claims, Messaging, Campaigns
SPARK MCR®
NAVIGATOR™
LIVE ONLINE™
Strategize
Category Learning, Attitudes, Behaviors, Brand Health/Tracking, Segmentation, Conjoint, Advanced Targeting, M&A
BRAND MRI™
LIVE ONLINE™
ACUPULSE™
NOT JUST A SUPPLIER
There is no standard research project.
We specialize in higher-quality collaborative solutions that emanate from your business objectives. Acting as a trusted and highly responsive partner, we direct our minds, experience, and resources to your needs:
Our research methodologies often zig when others zag, all to get you greater insight and more precise answers
Client Managers average 20+ years of experience—listening, solving, and satisfying
Our Top 16 clients average 8 years of collaborations—relationships built on success
Advanced technology and human data quality techniques go beyond ordinary supplier digital fingerprinting and software cleaning to eliminate 30% more bot, fraudulent, and inattentive respondents—quality ranking in the top tier of industry