TRANSCEND THE STATUS QUO

The status quo — the most ominous place to do business.

ACUPOLL has re-written the rules of research for more than 30 years, helping challenger and emerging brands win share from larger competitors by solving their toughest strategic questions, guiding them towards sharper targeting and stronger innovation, and connecting them more completely with buyers’ hearts and minds.

Check out some of our client successes:

Winning Innovation

Eleven clients have been recognized for Top 10 U.S. launches and breakthrough innovations in recent years.
Global Optimization

Live Online™ combined with Navigator™ helped Abbott's BinaxNOW at-home COVID test reach #1 in the U.S., achieving more than $1B in sales, despite premium pricing!
Impactful Tracking

Myriad's national survey for GeneSight’s annual Mental Health Monitor continues to reveal crucial insights about mental health. An additional Special Election Series in 2024 tracked the impact of politics leading up to the Presidential Election.
"Super" Messaging

System 1 research led to a record-growth quarter in 2023, and Qual+Quant helped develop the mobile carrier’s Super Bowl ad for their Magenta Status program launch.

SOLUTIONS

Combining a heavy dose of listening, proactive leadership, one-of-a-kind methodologies, and expertise-driven analysis, we devise personalized solutions that fully solve your objectives, and deliver beyond your expectations.

Evaluate

Seed Ideas, Concepts/Positionings, Packaging/Logos, Pricing and Product Performance, Claims, Messaging, Campaigns

Fast, efficient, and more complete emotional & rational screening

SPARK MCR®

Comprehensive, database-driven evaluation & optimization

NAVIGATOR™

Hybrid qual/qual+quant rapid development & evaluation

LIVE ONLINE™

Strategize

Category Learning, Attitudes, Behaviors, Brand Health/Tracking, Segmentation, Conjoint, Advanced Targeting, M&A

Creative methodologies, astute questions, and analytics to answer critical questions

BRAND MRI™

Hybrid qual+quant sessions—with no group bias—for more clear, valid, and decisive understanding

LIVE ONLINE™

Micro-Surveys for fast facts with large base sizes for quick decisions and sales data

ACUPULSE™

NOT JUST A SUPPLIER

There is no standard research project.

We specialize in custom collaborative solutions that originate with your business objectives. Acting as a trusted partner, we direct our minds, experience, and resources to your needs.