TRANSCEND THE STATUS QUO

The status quo — the most ominous place to do business.

Whether an established brand or an upstart, you must change to survive. ACUPOLL has been leading disruption for over 30 years, with better methods that go beyond traditional research capabilities…

SOLUTIONS

 

We take pride in our proactive leadership to devise personalized, out-of-the-box solutions:

  • NAVIGATOR
    Our MarketDatabase™ Methodology fuels more precise evaluation of concepts, ads, packages, and more with greater focus by segment, more in-depth examination of competitive advantages, and more opportunities to optimize messaging.

  • SPARK MCR
    Leveraging cognitive science, we identify the strongest brand messages and new product ideas by measuring “gut reaction” Impulse as well as conscious Reflection – key pathways that drive consumer decisions.

  • ACUPOLL LIVE
    We pioneered group qual+quant more than 30 years ago. Our flexible, iPad-networked sessions enable dynamic in-person evaluation and rapid iteration of stimuli anywhere in the world. We also offer IDIs and Home Use Tests.

  • LIVE ONLINE & Live Online InFocus
    Combining the confidence of quant with the insight of qual in one step, our proprietary A.I.-powered platform for remote participation is the most agile and actionable qual+quant methodology in the research industry.

  • BRAND MRI
    Using our customized techniques and analytics to gain fundamental learning, from A&U to ongoing tracking to actionable segmentation, we solve key strategy and brand questions to help you succeed.

  • FAST TRACK
    When you need answers fast, this streamlined version of Navigator™ includes key measures, grades, and opportunities to customize, with results in about a week.

  • ACUPULSE
    Our omnibus survey can address virtually any simple business/brand questions (e.g. category preferences, stimuli reactions, attitudes and behaviors, etc.) — all for a surprisingly low cost.

NOT JUST A SUPPLIER

There is no standard research project.

We specialize in collaborative solutions that originate with your business objectives. Acting as a trusted partner, we direct our minds, experience, and resources to your needs.

 

PEOPLE

The people of ACUPOLL know why they’re here.

 

We exist to solve problems and navigate a rapidly changing world to help brands focus, grow, innovate, and renew. Essential strengths distinguish our company and people:

  • Absolute commitment to client success

  • Proactive leadership and recommendations

  • Surprising flexibility

  • Friendly, responsive, responsible partnership

  • Highly experienced client management averaging 20+ years industry-wide