DATABASE-POWERED EVALUATION
Our MarketDatabase™ Methodology fuels more precise evaluation of concepts, ads, packages, and more with greater focus by segment, more in-depth examination of competitive advantages, and more opportunities to optimize messaging.
MULTI-COGNITION
RESEARCH
Leveraging cognitive science, we identify the strongest brand messages and new product ideas by measuring Impulse and Emotion, in addition to conscious Reflection – key pathways that drive consumer decisions.
HYBRID QUAL+QUANT SESSIONS
Combining the confidence of quant with the insight of qual in one step, our proprietary A.I.-powered platform for remote participation is the most agile and actionable qual+quant methodology in the research industry.
FAST NORMATIVE
EVALUATION
When you need answers fast, this streamlined version of Navigator™ includes key measures, grades, opportunities to customize, and full-service support, with results in about a week.
DEEPER STRATEGY
INSIGHT
Using our customized techniques and analytics to gain fundamental learning, from A&U to ongoing tracking to actionable segmentation, we solve key strategy and brand questions to help you succeed.
SIMPLE ANSWER
IN 4 DAYS
Our omnibus survey can address ANY simple business/brand question – preferences, reactions, attitudes, etc. – all for a surprisingly low cost.
PERSONALIZED
SOLUTIONS
We take pride in our proactive leadership to devise customized, out-of-the-box solutions for unusual or wicked-tough challenges – just ask us!
RAPID DEVELOPMENT
SESSIONS
We pioneered group qual+quant more than 30 years ago. Our flexible, iPad-networked sessions enable in-person evaluation and rapid iteration of stimuli anywhere in the world.