The status quo — the most ominous place to do business today, or ever. 

Whether an established brand or an upstart, you must change to survive. ACUPOLL has been leading disruption for over 30 years, introducing:

• Real-time qual+quant methodology for optimizing ideas and ads in 1991

• Better methods for evaluating passionate (yet polarizing) niche launches – today’s growth engines

• Ways to pinpoint your best messages across conscious and non-conscious criteria

• Customizable, agile tools for results in as fast as 4 days – including norms and expert full service

We offer several one-of-a-kind proprietary methods, customized to your precise needs.

Everything we do is designed to discover, evaluate, or improve new products or marketing innovations more successfully, delivering greater clarity and learning to drive growth.

There is no standard research project.

We specialize in highly collaborative, personalized solutions that originate with your objectives.

We direct our minds, experience, and resources to your needs.

Our team is battle-tested on the most challenging studies: evaluating 120 concepts online in 8 countries and 5 languages; executing Rapid Development Sessions in demanding environments (China and Saudia Arabia); and helping a Top 3 Food Company put its best food forward in their Super Bowl campaign.